My Domain

A toll free domain name is a domain name used typically by a company, that has a matching Toll-free telephone number that spells a term. It can be a brand or generic term. Based upon information and belief, this term was first used in commerce by LMCC in the new millenium and later trademarked the domain name www.getatollfreedomain.com. It can be simply a Toll Free Domain name which means you access it only online for example as www.1800TollFree.com but if it does not have a matching telephone number it is considered by many useless as it directs to a phone that is not owned by the user. If the Toll free domain name is used in conjunction with the same toll free number, then it is sometimes referred to as a teledotcom meaning it combines both for use. That type of combined telephone and url are considered valuable to marketers.

Examples are: 1-800-Mattress.com, 1-800 Contacts.com, 1-800-Flowers.com etc.

The companies benefit from having a unique brand that allows the simple stating of their name or showing of their logo to instantly communicate to a consumer how to contact them both by telephone and on the internet.

These are considered generic domains which have a value ever increasing over the "brand names" of the past. The user of the generic domain and or toll free number that spells a generic item can in effect capture use of the market effortlessly and uniquely from its competitors.

Once used as a service mark or trademark for the company no other company may freely emulate its use without risk of infringement as overseen by courts in the jurisdiction of the business, WIPO, or other regulating entities.

Once used in commerce they are established as the user of the telephone in conjunction with the generic phrase which may not be legally mimicked.

1718Mattress was forced to relinquish its domain and telephone number to 1800Mattress as it potentially could have confused the customers of 1800Mattress first to use the toll free generic telephone number as its service mark and brand in commerce.